Real solutions require real challenges

To create realistic and relevant solutions, real challenges is a requirement. MQ, IKEA, PostNord, Handelsrådet and Helsingborg City presented one challenge each that need an immediate solution. As a part of the hackathon, all the participants had to choose one of the challenges.

Read more about the challenges below.


Challenge: In today’s omni-channel reality, there are opportunities to deliver products from a variety of places. Products can be delivered locally from physical stores or via regional or national distribution centers. This opens up for new possibilities to create more sustainable (people, planet, and profit) last mile delivery solutions (including returns collection) that is locally relevant for every individual customer irrespective of their physical location.

Your mission, should you choose to accept it, is to hack the last mile delivery solution for omni-channel retailers.


Brand owners need to be clear about their ethics and values. Whether it is the environment, modern slavery, gender equality, animal’s welfare or something else, consumers demand brands to go beyond the firm and engage in initiatives with suppliers, customers and other stakeholders. Internet retailers wish to maintain the brand value in the last mile, e.g. by enhanced use of sustainable practices. However, there is a lack of relevant consumer engagement with brands during the last mile.

Your mission, should you choose to accept it, is to hack the last mile to build brand value and ensure the brand isn’t forgotten during the delivery and returns process.

Helsingborg City

Urbanisation became reality some time ago. This has created a growing need for the densification of existing areas and for new areas of development. Development of the area known as Oceanhamnen has recently begun in Helsingborg. Oceanhamnen has been a part of the Port of Helsingborg. The sea marks the limit for new areas for residential use, offices, hotel, restaurants/cafés, nursery school and shops. The use of traditional 12 meter long vehicles for goods deliveries significantly reduce spaces that could otherwise have significant quality of life benefits for residents and other users. Areas of conflict include for example areas with outside seating and recreative areas.

Your task, if you choose to accept this challenge is to “hack” all sorts of deliveries to and from commercial enterprises (hotel, restaurants, offices, shops etc.) and to private individuals (e-commerce deliveries/returns, removals etc.), so that the highest possible service is obtained whilst minimising environmental impact. A plan for the site will be available.


E-commerce delivery in Sweden is expected to grow a hugely during the next 5 years. How do we grow our services to meet the demand. Also, how do we improve the experience from our app and other interfaces.


How do we solve our delivery and logistics in a global setting. With both dense urban enviroments and supply chains that are global. Suprise us!


To judge your solutions the jury will focus on 6 criterias.

  • How realistic the solution is
  • Level of innovation 
  • The Prototype Design
  • Environment / sustainability 
  • Interoperability (API)  – functionality
  • Presentation performance

Meet the Jury

Joakim Jardenberg, Arne Andersson, Olof Jonsson, Klas Hjort, Amelie Lidén, Johan Gross, Andreas Krohn, Lena Strålsjö and Jan Magnusson.